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                    Trusted by over 11,000 brands and 99 of the top 100 business schools

                    Why choose Qualtrics?

                    ADVANCED DATA COLLECTION

                    Collect data through email, from your website, through a curated panel or even in-person. Qualtrics has a variety of ways to start gathering the answers you need.

                    AI POWERED ANALYSIS

                    With our new predictive intelligence engine you can analyze open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.

                    TURN INSIGHTS INTO ACTIONS

                    Create, share, and collaborate on custom online reports that automatically update in real-time, so the right people are getting the right information.

                    Effectiveness & ease of use

                    Spend less time staring at spreadsheets and more time taking action.
                    Qualtrics software was purpose-built to make sophisticated tasks easy and accessible to people of every skill level.


                    “The software is very user-friendly and versatile. The new platform makes it even easier than it was when we started using it.”

                    KAREN HANSHAW
                    University of Arizona

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                    “Great functionality and ease of use at a reasonable price.”

                    BEN LAWDER
                    Vice President, ADP

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                    “Even for someone with very little experience using this kind of software, Qualtrics makes it easy to design and distribute incredibly awesome surveys.”

                    AMY COOK
                    Higher Education

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                    See why the world's leading institutions are using Qualtrics